LEE HARRISON CREATIVE

Photograph by THUAN TRAN.

YAADCORE at the "I & I" exhibit and book signing. Photograph by THUAN TRAN.

Installation view of a photograph by ALESSANDRO SIMONETTI as part of a two-channel projection for the "I & I" exhibit. Photograph by RAN JADEN CAO.

100% IRIE
03.23.2016

The book signing and pop-up exhibition for the "I & I" project, held at VSCO's New York space, turned into a proper dance party when Kingston, Jamaica's renowned selector Yaadcore concluded the proceedings with an uplifting and undeniable set of classic roots and culture anthems and the best in new reggae. The rum 'n' Ting and Guinness flowed, the music was turned up loud, and the studio's cyc became an impromptu dance floor — everyone left feeling 100% irie, for real.