2004 — 2006
A special project commissioned by Puma for an annual dance music festival held in Miami’s South Beach district, 5X12 (five-by-twelve) was a three volume series of vinyl box sets featuring rare recordings curated from a range of independent music labels. Limited to 1,000 pieces each edition, the box sets housed five 12” records within custom designed sleeves and packaging. From 2004 to 2006, 5X12 editions were hand-delivered during each festival week to a select list of influential DJs, covering the spectrum from underground scenes to marquee clubs and headlining stages.
All records mastered and cut by Salt Mastering and pressed on 150 gram vinyl by Brooklyn Phono.
Creative Director: Lee Harrison
Project Director: James Friedman
Art Director, V.1: Trevor Jackson
Art Director, V.2 & V.3: Jeff Staple
Graphic Design, V.2 & V.3: Staple
Music Director, V. 2: Omid Fatemi
Executive Director (Puma): Theo Keetell
5X12 Volume 1, 2004
Frosted acrylic case construction with top-loading silkscreened jackets. Music by Roy Ayers (BBE Records), Madvillain (Stones Throw Records), Pete Rock (Rapster Records), Diplo (Money Studies), Matthew Dear (Spectral Sound / Ghostly International), The Juan Maclean (DFA Records), and Black Strobe (Output Recordings).
5X12 Volume 2, 2005
Hardcover booklet construction with record jackets featuring photography by Joshua Wildman and Jason Nocito. Music by Kaos (K7 Records), The Nova Dream Sequence (FiveSix Recordings), Osborne (Spectral Sound / Ghostly International), Platinum Pied Pipers feat. Sa-Ra Creative Partners (Ubiquity Records), Nickodemus & Osiris (Wonderwheel Recordings), Osunlade (Yoruba Records), and Manzel (Dopebrother Records).
5X12 Volume 3, 2006
Cardboard case construction with silkscreened gatefold jackets. Music by D'Stephanie (Chez Music), Ge-ology feat. Mos Def (Mineral Werks Music), Theo Parrish (Signature Sound), Simian Mobile Disco (SMD), The Twilite Tone (ABB Records), Ramellzee (Truth & Soul Records), Greg Wilson (Tirk), and Luke Vibert (Warp Records).